It is seldom to see Toyota Kirloskar Motor (TKM) offering noticeable discounts or benefits on cars. In fact, it does so once a year on a large scale. At least, officially! Anyway, the Indian arm of the Japanese carmaker has announced its annual sales campaign called ‘Memorable March’. Until the end of the month, all locally-produced models are available with some offers and benefits. And yes, it is a nationwide campaign which means all authorised Toyota dealerships will take part.

What do the benefits amount to? Well, it’s different for each model. Take the Liva and the Etios models. The benefit amounts are up to Rs 28,000 for the former and Rs 48,000 for the latter. Those figures for the Fortuner, Innova Crysta and the Corolla Altis are up to Rs 40,000, Rs 55,000 and Rs 1.2 lakh, respectively. What’s left? The Yaris sedan. It is available with Toyota’s 20/20 offer. Here, customers can purchase the car with a down payment of just Rs 20,000 and pay Rs 20,000 through EMIs.

Here’s what N Raja, who is the deputy managing director at TKM, said in an official release:

Toyota as a brand has been relentlessly customer-centric, listening to and anticipating what their customers need. The ‘Memorable March’ campaign is a way of expressing our gratitude to our valued customers who have been showing their relentless trust and confidence on Toyota products. It has been our endeavour to provide the best to our customers in terms of unbeaten safety features, performance, comfort, high fuel economy and unmatched quality with low cost of ownership.

It is safe to say that if you were eyeing to purchase any of the above-mentioned Toyota models, now is the time to do so. For Toyota India, the Fortuner and Innova Crysta continue to lead the sales charts month-on-month. The latter received a new entry-level variant earlier this month.