In a bid to strengthen the after-sales support to women drivers who are on the move during the darker hours of the day, Tata Motors along with TVS Auto Assist will launch a service programme called ‘Women Assist’. The initiative is destined to run on all days from June 1, 2019. To start with, the services will be available in fourteen cities – New Delhi, Faridabad, Ghaziabad, Noida, Mumbai, Navi Mumbai, Thane, Pune, Hyderabad, Bengaluru, Chennai, Coimbatore, Madurai and Gurugram – and will be available from 8 pm to 5 am.

So, what does the programme entails? It will cater to quick service-related solutions for situations such as a flat battery or tyre, empty fuel tank, accidents and minor mechanical breakdowns. The idea is to not just help women in getting the correct resolution for a problem but also encourage them to pursue their journeys without any hesitation. And, if you haven’t already guessed, only women driving Tata Motors passenger vehicles will be eligible to opt for this service.

Here’s what Mayank Pareek, who is the president of passenger vehicle business unit at Tata Motors Ltd., said in an official statement:

We are happy to associate with TVS Auto Assist to introduce this one of a kind Women Assist Program to help provide women drivers with exclusive breakdown assistance services during late hours. This industry first service program reflects on Tata Motors’ acknowledgement of the increasing number of women drivers and its commitment towards providing a world class after sales infrastructure to them.

Mahesh Kumar, the CEO, TVS Auto Assist, added his take on this programme:

There are more than 2 million women car drivers in key cities across India and we felt the need for a support system to back the Women drivers when they are out on roads during late hours. We are happy to launch ‘Women Assist’ programme for Tata Motors with whom we have more than a decade long association as Breakdown Assistance partner.

To claim services under the ‘Women Assist’ programme, a customer needs to call a toll-free number to register the issue. A team, who will ensure that mechanical or towing assistance reaches the customer in city limits within 45 minutes, will be assigned. Upon arrival at the incident spot, the team will not only get to diagnosing and addressing the vehicular problem but also offer refreshments, mobile chargers and Wi-Fi connectivity to the grief-stricken customer. In case the vehicle has to be towed away to a service station, the ‘Women Assist’ team will even offer to arrange a taxi.