Buying a car is always joyful. But getting a surprise gift along with the new ride takes the joyous-meter reading to new heights. That’s what Ford India will try and deliver during this year’s ‘Midnight Surprise’ campaign. Set to commence from December 4 and end on December 6, 2020, it will offer car buyers the opportunity to win prizes alongside their new car. Like before, all authorized Ford dealerships across India will remain open until midnight during those three days. Opening time – 9 am.

So, what can you win through this year-end sales campaign? All customers booking any Ford car will get a digital scratch card which will reveal an assured gift. Some of the items include an LED TV, a dish-washer, an air purifier, a microwave oven, the latest-gen Apple iPad, an iPhone 11, a branded bicycle, a fitness smartwatch and gift cards worth up to Rs 25,000. You could also win 3gm or 5gm gold coins and a gold voucher of Rs 1 lakh. That’s not all! All customers taking deliveries in December 2020 will also be entitled to a bumper prize worth Rs 5 lakh.

Bookings for all locally-produced Ford cars – Figo, Freestyle, Aspire, EcoSport and Endeavour – are valid under this campaign. As for the process, one could book a Ford either via the conventional manner, i.e. visiting a showroom and paying, or through Dial-A-Ford. There’s also an online car buying portal which can be used.

Some of the new options include the Freestyle Flair, which went on sale in August this year, and the Endeavour Sport. That was launched in September 2020. Another development that unfolded recently was the removal of the “Trend” trim level from Figo, Aspire and Freestyle models. The former two are down to just five variants each, whereas the Freestyle is available in seven forms. If you had to purchase a Ford, would you give-in and try your luck with this sales campaign?