Saar: The initiative was carried out at 639 venues across 343 cities in India.

The name of the initiative is a bit confusing. But it literally means what it says. Allow us to explain. The main objective behind Hyundai’s ‘Before Service Camp’ was to inspect Hyundai cars and educate their owners on what all requires attention in their beloved four-wheelers. In Hyundai’s words – “the objective of this camp was to proactively diagnose & propose service requirement to customers beforehand.” No matter which way you look at it, the initiative is unique and quite a good one at that.

Here’s what SJ HA, who is the director of sales and marketing at Hyundai Motor India Ltd., said about the campaign in an official release:

“Being India’s most preferred modern premium and trusted brand, Hyundai continues to uphold pride in being recognized as India’s No.1 brand in after-sales customer satisfaction consecutively for the second time in a row. Hyundai’s service standards have set a distinction in ‘Service Excellence’ acknowledged across India making us India’s most loved and trusted automobile brand. To further bolster the momentum, we follow cognitive and a proactive approach to comprehend the needs of today’s customers. The mega ‘Before Service Camp’ intends to assess and evaluate customer requirements at their doorstep and help evolve the brand as per the needs of today’s millennial generation.”

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Hyundai is the country’s second-largest carmaker. That means when it comes to carrying out such campaigns, they have to be on a large scale. The ‘Before Service Camp’ was organised at 639 venues across 343 cities in India. The kind of venues varied from petrol pumps and residential localities to parking lots and parks. Apart from giving away free 18-point check-up and dry wash for cars, Hyundai also interacted with customers on other aspects such as used car evaluation and exchange offers, extended warranty packages and test drives for the new Santro.