If you were planning to buy a Ford car, make sure you do so between 9 AM on December 7 and midnight of December 9, 2018. Why? Ford has announced a sales campaign called ‘Midnight Surprise’. The company is giving away gifts totalling Rs 11 crore. And until midnight? Yes. For the three-day camp, all authorised Ford dealerships across the country will stay open from 9 AM until midnight, every day.

Every car buyer during the three-day campaign will receive a scratch card. Each one, once scratched, will unveil a gift. The list of assured gifts includes LED TVs, washing machines, home theatre systems, microwave ovens, Apple iPads, Apple iPhone X, gold gift voucher worth Rs 1 lakh and holiday vouchers including a seven-day, six-night trip to Paris.

Here’s what Vinay Raina, who is the executive director of marketing, sales and service at Ford India, said in an official release:

“Buying a Ford vehicle is always special, thanks to the value, features and safety on offer in each of them. With the ‘Midnight Surprise’, we have made owning a Ford vehicle even more rewarding and look forward to welcoming many new members to the Ford family.”

Customers buying a Figo, Freestyle, Aspire, EcoSport, or an Endeavour will be entitled to win one of the above-mentioned gifts. That means the only model which is not covered under this campaign is the Mustang. For those who take the delivery of a Ford vehicle in December this year, they will qualify for a lucky draw. The winner of the lucky draw will get to take home a new Ford Figo as the bumper prize. Ford India will announce the winner of the bumper prize on January 22, 2019.

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Rachit Shad Trehan
A car nutter by heart. A hopeless engineer by education. Gunning for one goal - simplify cars.

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