Saar: The three-month-long initiative will also overlap Datsun’s fifth global anniversary, which is coming up in July this year.
In 2017, Datsun India organised two of its Experience Zone campaigns wherein it tried to engage with more potential customers, across several cities nationwide. Now though, the Nissan-owned company has commenced the third Experience Zone and it was flagged off from the authorised dealership in Gurgaon – Vertex Nissan.
This time around, twelve specially designed canters will travel to 750 different locations in the country, including 160 districts and 300 tehsils within a 50-100km radius of Nissan/Datsun showrooms. During this programme, people will get a chance to test-drive all Datsun models – the redi-GO, GO and the GO+. Additionally, Datsun will offer entertainment and games onboard the canters.
In a press release, Peter Clissold, vice president of marketing, Nissan Motor India Pvt Ltd, said:
“It has been our endeavour to provide progressive mobility to consumers in India. After two successful seasons in 2017, we are excited to kick off the third season where we aim to take the Datsun Experience Zone to 750 locations in the country. It is a testimony to our commitment to reach out to consumers in hinterlands and give them an experience of our brand promise through our products. We are looking forward to welcoming new customers to our family through this three months long promotion”.
The third Datsun Experience Zone began on May 24, 2018. As mentioned by Clissold, it will last for three months. That means it will be running when Datsun celebrates its fifth global anniversary in July this year. And because the company is turning five globally, its Indian arm is running offers on all its models.
No matter which model or variant you pick, Datsun India will give you a low rate of interest of 5.55 per cent on a five-year loan. Additional offers are also available for corporates, the government of India employees and on model-year 2017 stock.
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