Jeep India has introduced a set of financial solutions to capture a larger piece of the pie and help its dealer partners. They’ve been bundled up under one name – Jeep Financial Services. Jeep India has partnered with Axis Bank to provide such services, a move that falls in line with the carmaker’s ‘go local’ strategy.

The authorised Jeep dealers will benefit from this partnership by tapping on “special interest rates” and gaining “a more seamless retail process”. On the other hand, the potential customers will benefit from higher on-road funding solutions and longer tenures on vehicle loans. Both companies will have access to each other’s HNI (High Net Income) customer bases, which will enable them to grow their businesses.

Here’s what Partha Dutta, who is the managing director at FCA India Automobiles, said about this latest development:

Jeep Financial Services is an initiative that will make Jeep branded SUVs more accessible than ever to aspiring Indian customers. This strategic partnership will strengthen our retail strategy and optimise the efficiency of the purchase process. Jeep Financial Services complements our go-local strategy and is a result of many synergies with Axis Bank that will sharpen our focus on customer-centricity.

For availing of a financial solution from Jeep Financial Services, customers can visit any of the Axis Bank’s 4,586 branches across the country. If that’s not a viable way, there’s another one. There will be a dedicated counter for customers to understand and finalise the best-fitting deal at high footfall showrooms.

Presently, Jeep India sells two models – the Compass and the Wrangler. Both are locally put together. Two more models are in the pipeline, which will also roll out of the company’s production facility located at Ranjangaon, Maharashtra. One of those forthcoming cars will sit in the hotly contested sub-4 metre SUV space in all probability. To have that four-model portfolio in India, Jeep has committed a total investment of USD 250 Million.