The Indian arm of the South Korean carmaker Hyundai Motors recently organised a nationwide campaign. Dubbed as ‘Experience Hyundai Camp’, it was designed to offer certain services within a neighbourhood. The list included service-related needs, new car purchase queries and evaluation of the existing car. During the campaign, Hyundai Motor India Ltd., (HMIL) had a presence at 574 locations in 343 cities across the length and breadth of the country.

Here’s what S S Kim, who is the managing director and chief executive officer at HMIL, had to say about this campaign in an official statement:

Being a modern premium brand, our aim is to establish Hyundai as the brand of choice for our customers by offering higher value beyond customer expectations to make their life – a happy life. Hyundai’s impeccable service standards have set a benchmark in the industry and helped Hyundai Motor India to retain J D Power CSI No. 1 Rank for two consecutive years, 2017 and 2018, amongst mass market brands. The Mega ‘Experience Hyundai Camp’ intends to further strengthen trust among consumers for brand Hyundai.

The nationwide campaign was set-up in various types of venues. The list included shopping malls, parking areas, petrol pumps and residential areas. Apart from the above-mentioned services, HMIL also took the opportunity to educate attendees about the pluses of extended warranty packages and why dry wash for cars should be practised. Even the new Hyundai Santro, which was launched in October last year. Click here you want to know which trim of the Santro is the best for you.

Earlier this month, Hyundai announced a partnership with Revv – a self-driven, car-sharing platform. Thanks to the tied-up, Hyundai cars are available on subscription basis. In other words, you can drive them around without getting into the hassle of buying. To strengthen its after-sales services, HMIL introduced an initiative called ‘Door-Step Advantage’ in February this year.