Even since it set up shop in India, Hyundai has been the strongest in terms of car exports. By March 2008, it had shipped 5 lakh cars from India to several markets across the globe. In February 2010, the exports counter rose past the 10 lakh mark and, in March 2014, that number breached the 20 lakh barrier. Earlier this year, Hyundai Motor India Ltd. (HMIL) registered the shipment of 30,00,000th vehicle. By doing so, it claimed the title of the fastest ‘made-in-India’ three millionth export roll out.
The Creta which, as we know, has been nothing short of a success story for Hyundai in India, is also a sought-out model overseas. Since 2015, HMIL has exported over 2 lakh units of the compact SUV. In India alone, Creta’s lifetime sales surpassed the 5 lakh mark earlier this year. The new-gen Creta, which received its price list in March this year, has already bagged over 1.15 lakh bookings.
Coming back to HMIL’s export business, a total of eighty-eight markets are recipients of made-in-India cars. That number comprises thirty-two countries in South America, twenty-eight in Africa, twenty-six in Asia-Pacific and one each in Europe and North America. In addition to the Creta, Hyundai also exports other models such as Atos (Santro), Xcent, Grand i10 (Nios), Elite i20, Accent (Verna) and Venue.
Obviously, with so many overseas markets to cater, the company has to run multiple permutations and combinations to produce market-dependent models. In 2019, HMIL shipped 1,81,200 units with 792 customised variants. That performance helped the company to grab a 26 per cent share in passenger car exports from India.
Hyundai is currently running a campaign called Navratri Car Care in select cities across the country. Set to run till October 22, 2020, it offers a variety of discounts for existing customers. On the car launch front, expect the introduction of the all-new i20 before the calendar runs out of 2020.
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