Saar: Apart from spreading awareness about road safety across 11 cities, the carmaker will be distributing 70,000 air purifying plants to students in schools and malls.

The Indian arm of the South Korean carmaker Hyundai has commenced phase four of its corporate social responsibility (CSR) programme – ‘Safe Move – Road Safety Campaign’. As the name suggests, the campaign has been designed to enhance awareness and understanding of road safety rules. In this phase, 100 schools across 11 cities will be covered by the carmaker. Here’s the list of cities – Delhi-NCR, Mumbai, Kolkata, Chandigarh, Ahmedabad, Hyderabad, Ludhiana, Jaipur, Pune, Lucknow and Chennai.

Hyundai will be carrying out the ‘Safe Move – Road Safety Campaign’ in association with the Ministry of Road Transport and Highways (MoRTH). Apart from reaching out to students in schools, this CSR programme will also target 14 shopping malls across 7 cities. The list of cities includes Delhi-NCR, Chennai, Kolkata, Pune, Hyderabad, Mumbai and Bengaluru.

Here’s what Y K Koo, MD and CEO, Hyundai Motor India Ltd., said about this initiative in an official release:

“As a responsible and caring brand, Hyundai strongly advocates road safety and importance of traffic rules and regulations. We are proud of our association with MoRTH and the milestones achieved by ‘Safe Move’ campaign over the years in making road safety awareness a mass movement in India. Through our School Contact Programs and Mall Activations, we are reaching out to young India and the future drivers of tomorrow to sensitize them and make them more aware about the safety of themselves and fellow drivers and pedestrians on roads. We are confident that Safe Move campaign will help instil more discipline and support a new culture of road safety for both drivers and pedestrians on Indian roads.”

The carmaker has also announced that it will be handing over 70,000 Aloe Vera plants which act as natural air purifiers. Additionally, special Road Safety Skit will be conducted in select schools. Hyundai claims that over the last three phases of the same campaign, it has managed to reach out to 2 lakh students across 292 schools, nearly 35,000 shopping mall visitors and 23,000 residents.