Saar: The revived Lagonda brand is Aston Martin’s answer to Roll-Royce, Bentley and Mercedes-Maybach.

If you have never heard of the name Lagonda before, we won’t question your love for cars. But what we will do is give you a quick history lesson about it. Lagonda is a British car marque which was born in 1906. It has always been in the shadow of fellow British counterparts such as Rolls-Royce and Bentley but Lagonda is unanimously considered to be one amongst them. In 1947, Aston Martin took over Lagonda to try and reinvent the brand’s legacy. Did you know, the name Rapide that Aston Martin uses for its four-door saloon was first given to Lagonda sedan in the early 1960s?

Anyway, fast forward to 2018. In March this year, Aston Martin’s Lagonda made an appearance at the Geneva Motor Show with its Vision Concept. It wanted to showcase the world that concept vehicle will mark the beginning of a new range of emission-free luxury vehicles. Back then, it wasn’t sure whether that striking design language will be first slapped on to a coupe or an SUV but it is now and it is the latter.

Lagonda has promised to launch the ultra-luxurious SUV in 2021. It is also proud enough to mention that it will become the first luxury SUV which will be solely propelled by zero-emission powertrain technologies. Marek Reichman, executive vice president and chief creative officer, Aston Martin, subtly touched upon what to expect from the upcoming Lagonda SUV:

“The Lagonda SUV will retain the boldness of the Vision Concept. Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”

Reports suggest that Aston Martin is aiming to launch at least two Lagonda products as part of its seven cars in seven years plan. The first, as mentioned above, will be an SUV. The second will most likely be a sedan and will only come by 2023. What happened to the coupe? Well, that’s on the cards too but where does it fit in the company’s expansion plans, remains to be seen.

As you’d expect, none of the techy stuff has been finalised yet. But if we were to believe what Aston Martin execs had to say during the 2018 Geneva Motor Show, the Lagonda products will be as radically advanced as their design language. Stepping out of that marketing mimicry, the Lagonda SUV will likely have solid-state batteries with a real-world range of over 640km between charges.

Andy Palmer, president and CEO, Aston Martin, also had his say about the Lagonda SUV:

“In reviving one of the most iconic names in motoring we have created a unique opportunity. One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”

Ticking the SUV box also seems to be sensible move from the Brits. Aston Martin is also busy developing its own, first-ever, SUV and maybe, both SUVs will share some stuff. When we say stuff, we aren’t covering the platform and powertrain options. Lagonda is all about full-electric oomph whereas the Aston Martin SUV, which is rumoured to be named Varekai, is likely to have more than just a pure electric powerplant.

That said, the Aston Martin SUV is expected to come as early as next year. Needless to say, both SUVs (Varekai and Lagonda SUV), will be built at Aston Martin’s new production facility in Wales.